Vivian Tsao
UX Designer
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JustFab

Site Rebrand

MOBILE APP TEAM
UX DESIGNER: VIVIAN TSAO
Status: Launched

BETA App Launch 2019
APP Full Launch 2020
DOWNLOAD IOS APP

 
 

JUSTFAB SHOPPING APP

Justfab was a web-only e-commerce. In 2018 we started working on building an app to create an easier shopping experience for our customer. We continue to see a much higher repeat purchase conversion rate among app users​.

  • Mobile app increase its revenue contribution (up to 15% in 2021), with 11% of VIPs having downloaded the app.​

  • App has potential to be a channel that increases repeat rate as we see favorable purchase metrics after the first app order is placed.​

  • Big opportunities lie in optimizing for first app order, increasing purchase rate for early tenure-VIPs and driving more full-price shopping.

 
 
 
 

Styleguide

I have created a style guide to ensure that we set the guidelines and standards for the mobile app that is in line with the JustFab brand.