MOBILE APP TEAM
UX DESIGNER: VIVIAN TSAO
Status: Launched

BETA App Launch 2018
APP Full Launch 2019
DOWNLOAD IOS APP

FABLETICS SHOPPING APP

Co-founded by Kate Hudson in 2013, Fabletics is a global active-lifestyle brand. The Fabletics beta app was first launched in 2018. By 2019 the grand app launch, we have made improvements based on customer and user-testing feedbacks. We have continued to enhance our app as we learn more from our customers.

Styleguide

I have created a style guide to ensure that we set the guidelines and standards for the mobile app that is in line with the Fabletics brand.

User testing with real customers

Gather feedback from Fabletics VIPs on the BETA mobile app experience to identify any pain points that could deter app use or inhibit the shopping experience.

Invited VIPs who have already downloaded the app to participate in research via a push notification
Interviews were ~45 min in length each, and conducted online via the UserTesting.com platform